Category: Industry Thoughts
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The lies we tell ourselves : The true cost of ethics and morals.
“The ethics of excellence are grounded in action – what you actually do, rather than what you say you believe. Talk, as the saying goes, is cheap.” – Terry Pratchett One of the great issues that has plagued Speciality Coffee1 has been the struggle to define itself. The trite answer of “coffee that scores above…
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The Truth About the 4th Wave
We humans are funny creatures, we live in a constant state of dichotomy between the future and the past, always chasing the new yet with one eye constantly on what has been. We also love naming things, so when were looking back over our history we can clearly see that it’s split into tranches of…
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Framing the Pitch
Service is key in speciality coffee (as i’m sure you all know), get it wrong and we risk alienating a potential customer forever, get it right and well, you get the picture. Again this subject has been written about before in far more depth than I intend to go into (read this now please) and…
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Are We in the WBC’s Juiced Era?
“No. I don’t have to [use steroids]. I mean, I’m a good enough ballplayer as it is. I don’t need to be any better. I can’t get any better at this age.” — Barry Bonds, MLB Home Run Record Holder, June 2002 “I have never had a single positive doping test, and I do not…
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Stagnation, Maturation and Finding Your Place in the Industry
Back in November I was honoured to give one of the Tamper Tantrum talks at CupNorth. You can watch it here if you’ve not seen it yet. At the time, it was just my thoughts on the state of our industry, but It seemed that I had tapped into a Zeitgeist. We had the triple…
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Semantics Matter – The Pocket Science Myth
Before we get started, let’s define some things; Science: The systematic study of the nature and behaviour of the material and physical universe, based on observation, experiment, and measurement, and the formulation of laws to describe these facts in general terms. Scientific method: Method of investigation in which a problem is first identified and observations,…